About Us

Let’s be honest — life gets hot. Whether you're crushing a gym session, pushing through a workday, hiking that last mile, or just trying to cool down in the summer heat, staying comfortable shouldn’t be so hard. That’s where Towelnado was born — from a moment of frustration and a desire for real relief.

We’re not a giant corporation with endless buzzwords and meaningless marketing. We’re just a group of everyday people — athletes, parents, travelers, and weekend warriors — who got tired of sweat-soaked cotton and “cooling towels” that felt more like soggy rags than performance gear. So, we created something better.

Why We Exist

Because cooling down should be simple, instant, and actually work.

We wanted a towel that didn’t just look cool, but felt cool. One that activated instantly, stayed chilled, and didn’t fall apart after a few uses. After testing dozens of materials, running real-life trials (yes, we got really sweaty), and obsessing over performance, the first Towelnado cooling towel was born — lightweight, breathable, and engineered to drop your temp when you need it most.

What Makes Towelnado Different

  • Instant Chill Technology – Just soak, wring, and snap — and feel the cooling effect within seconds.

  • Built for Real Use – Gym bag? Check. Hiking pack? Absolutely. Heatwave survival kit? You bet.

  • Soft, Durable, & Reusable – Feels great on skin, holds up through intense workouts and summer adventures.

  • Eco-Friendly Focus – Washable, reusable, and designed to help you reduce disposable wipes and plastic-packaged “cool-down” products.

The Heart Behind the Brand

Towelnado isn’t just about beating the heat. It’s about giving people a little more power to push through, recover faster, and keep doing the things they love — without overheating, quitting early, or feeling wiped out.

We’re here for the moms chasing toddlers in the sun. For the runners training in July. For the festival goers, the athletes, the outdoor workers, and anyone who knows what it feels like to be uncomfortably hot and tired — and just needs a break.

Our Promise

  • Honest Quality – We don’t cut corners. What you see is what you get — and what you get works.

  • Real People, Real Support – Have a question? You’ll talk to a human. Have a problem? We’ll fix it.

  • No Gimmicks – Just cooling that actually cools, in a towel that actually lasts.

Join the Cool Side

When you carry a Towelnado towel, you’re not just cooling off — you’re giving yourself a moment to breathe, to recover, to keep going. It’s more than a towel. It’s a tiny piece of freedom in the chaos of the heat.

Whether you're working, working out, or winding down — we’ve got your back.

Stay cool,
The TowelNado Team